Thorfit comes from the center of Thor Fitniss. Upon careful investigation, Ceovic found that Thor was a good brand name, but suffered a huge barrier that was the inability to protect the private property of “Thor” because it had been registered before. The brand owner was forced to make the decision to change the brand name to Thorfit after a lot of discussion and careful consideration of many aspects. Thor – derived from the Proto Germanic word Þunraz (meaning thunder). According to Norse mythology, Thor is a symbol of strength and determination. Fit – Fitness: Fit, Fit, Worthy